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Understanding the Rapidly Moving Mobile Advertising Market
Mobile is on the move and becoming the dominant driver in the advertising market. Mobile is advancing so far and so fast that it’s completely changing advertising as we know it. To see the ascent of...
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Retailers Spending on Mobile and Instagram to Ring Up Sales
How is the retail industry spending its digital marketing budgets? According to the latest report from think tank L2, retailers are spending 52% of their digital budgets on mobile channels and...
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How Business Travelers Explore Hotel Technology and Apps During Stays
Today, hotel technology and apps have become a major attraction for both business and leisure travelers throughout their hotel stays. This led the GBTA Foundation, in partnership with Best Western, to...
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3 Mobile Optimization Tips to Bag More Black Friday Online Shoppers
E-commerce businesses anxiously wait all year for Black Friday because it offers the gift of enormous sales. That’s led practically every company to leverage this special time by extending the shopping...
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The Mobile-First Index Survival Guide
While there’s no need to fear Google’s soon-to-deploy mobile-first indexing, this event marks the formal transition to a genuine “mobile first” world of search. Business owners globally need to be...
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Waze Honors MDG Advertising’s Creative Mobile Ad Campaign for MD Now
There is a vast array of platforms available to marketers. At MDG Advertising, we help our clients identify the best opportunities for ad campaigns and optimize the performance of each one. In a recent...
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Top 2016 Marketing Charts You Can’t Afford to Ignore
Marketing is a numbers game and you can always count on statistics to show the potential for marketing success. And as content becomes more visual, charts are providing a scannable view of the data...
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Do You Know the 7 Factors That Will Matter in Marketing in 2017?
The marketing landscape is always changing, which makes it a challenge for marketers to keep up with the lay of the land. With 2017 fast approaching and marketers creating their strategies, it’s more...
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Why Retailers Must Improve the Site Search Experience
Consumers want to be able to easily search a retailer’s website to quickly find what they need, but many aren’t sold on the quality of the site search now offered on many retail sites. This was a...
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4 Ways to Win at Mobile Marketing and Loyalty in 2017
Strategies for mobile marketing and customer loyalty have rapidly evolved over the years and left many unsure about the forecast for the future. In 2017, four trends have emerged in these two areas...
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6 Email Marketing Best Practices for Healthcare Brands
For healthcare brands and providers, email marketing has become more important than ever. In an age of ever-changing social platforms and new communication methods, email remains a reliable, powerful...
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3 Reasons Marketers Must Go Mobile
Now that mobile has moved into consumers’ daily lives, experts agree that it offers one of the greatest growth opportunities for brands. eMarketer reported that more than 50% of digital searches are...
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How a Personal Approach Can Maximize Mobile Advertising
As mobile ownership continues to soar in the US, it’s putting a world of personal connection at advertisers’ fingertips. This massive move toward mobile brings many opportunities for brands to reach...
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Mobile Commerce Is Booming, But Is Your Mobile Retail Strategy a Bust?
The explosive popularity of mobile devices has entered the retail environment and now most shoppers check their mobile devices before checking out in a store. A new Nielsen study browsed exactly how...
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4 Ways to Upgrade Your Hospitality Marketing Strategies
Today, it’s more important than ever for hotels and hospitality marketers to stay on top of the latest travel tactics and tools, and then make room for these techniques in their overall marketing...
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The Small-Business Owner’s Local Search Survival Guide
The inevitability of change in Google’s local results is something every local business needs to embrace. Over the past six years, local business owners have endured transition in everything related to...
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Why the Hospitality Industry Must Welcome Mobile Point of Sale
Mobile point-of-sale (mPOS) systems have traveled through many industries and have significantly eased operations for both mobile and brick-and-mortar businesses. Now, mPOS has arrived in the...
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10 Hugely Popular Apps with Teens (And What Brands Can Learn from Each)
Which mobile apps are hits with teens and what can brands learn from these successes? The upper echelon of apps used by teens—Snapchat, Facebook, Instagram, and YouTube—is of course very familiar to...
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5 Reasons Why Hyperlocal Marketing Is All About Mobile
Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers....
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Mobile’s (Huge) Impact on E-Commerce: 4 Things Brands Need to Know
For retailers, e-commerce is quickly becoming m-commerce. With smartphones and tablets continually in the hands of consumers, it’s obvious that mobile is fundamentally changing the nature of online...
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